What else you should know

A Vision

In 1996, the company's founder, Sabine Boekels, worked as a personnel manager at a personnel service provider in Wiesbaden, Germany. There she noticed that there was no specialized personnel service provider for the commercial area.

She took the chance and opened the first job-specific company in November 2003, the app GmbH, in Wiesbaden. She quickly made her name through the quality of employees and applicants. Regional and supra-regional companies entrusted her with the individual staffing as well as the entire recruiting process.


Today, based in Mannheim, the next generation of app GmbH is handed over and is very well positioned for the digital personnel processes of tomorrow. With a team that accompanies the challenge into a digital future, we are already laying the foundation for modern and international recruitment in all commercial and industrial professions.